In this article, we’ll explain organic search engine ranking on Google & other search engines versus paying shady companies to “optimize your site” or deliver to you a community of followers.

Growing Organically

The term “organic” refers to the natural growth that happens online when your website is getting out there — getting mentioned by bloggers and hyperlinked from other websites. This happens every day and every night while you’re asleep; while people are publishing and while search engines and internet spiders are pinging away at your pages looking for new and relevant content.

Search engines like Google quickly find your website and rank it based on the basic information resources, and also how well your page is received by users. The more your website is used by actual patrons who are genuinely interested in your content or products, the more your page will move up in the search engine ranks.

Adding a news blog to your website is a great way to keep your site growing and evolving, and the search engines love it. For example, trustworthy news blogs and other reputable websites that discuss your website, bringing hyperlink and traffic back to you, is another way to add points to your score.

You Get What You Pay For

There are thousands of companies online who will claim to quickly add friends to your Facebook or drive traffic to your website, but these are often just artificial users or emails setup strictly for the patronage of your website or Facebook page. If you’re simply looking for high numbers and not real customers, it’s easy, quick, and cheap to attain the necessary vanity.

However, there are a million ways to improve your website rank organically and it can often take months and years to see any improvements, so don’t be taken in by any company that says it can help you make it happen overnight. These companies are often producing artificial users and are not anything close to actual customers or the audience you want to reach.

And don’t forget, your website runs the risk of being blacklisted by search engines just by associating with some already-blacklisted websites or companies that offer these questionable and often fraudulent services. In the end, with these kinds of unknown and artificial users, you really never know where your website will end up.